16 Handles has announced a development deal with Abu Issa Marketing and Distribution that calls for 150 stores to open in the Middle East over the next 10 years.
Solomon Choi, CEO of 16 Handles says “the Middle East is a great opportunity for the company to bring frozen yogurt to a year-round hot climate.”
This month the brand is the first to feature a dairy-free flavor made from Coconut Water, called Coco Loco.
16 Handles stores are set to open in the following countries:
- Saudi Arabia
- United Arab Emirates
- Levant (with the exception of Israel)
Choi says “this deal is being made with Abu Issa due to their decades of experience in retail management, commitment to excellence, and their impressive portfolio of best in class brands.”