Industry News | September 4, 2012
16 Handles Intros New York Cares Cheesecake
New York Cares, the city's largest volunteer organization, announced the launch of a new partnership designed to help teach local New Yorkers about the sweet taste of volunteerism.
This month, the organization--which works closely with nonprofits, city agencies, and public schools to identify the toughest problems facing New York City and create flexible and meaningful ways for people to help in all five boroughs, is teaming up with 16 Handles--New York's premier self-serve frozen yogurt destination, to unveil a new, co-branded frozen yogurt flavor that gives back: New York Cares Cheesecake.
New York Cares Cheesecake offers a smooth, creamy, and better-for-you take on a popular New York staple, merging hints of sour cream, vanilla, and graham cracker crust into a light, frozen yogurt treat.
The flavor, which pairs well with a number of toppings found at 16 Handles, is available starting September 4, throughout the month of September in all New York-based 16 Handles stores, including its newest location in Murray Hill.
"We thank 16 Handles for its generous support and for helping our volunteers make New York City an even better place to live and work," says Gary Bagley, executive director of New York Cares. "New York Cares is dedicated to addressing critical needs across the five boroughs, and 16 Handles shares many of those same values, while also making delicious frozen yogurt."
The launch of New York Cares Cheesecake marks the first co-branded philanthropic initiative between the two New York-headquartered organizations. In addition to donating a portion of all proceeds resulting from flavor sales sold across all of its New York-based stores, 16 Handles will support several upcoming New York Cares events and fundraisers designed to thank the many volunteers who graciously donate their personal time and energy to lend a hand to local New Yorkers in need.
"16 Handles was born right here in New York City," says 16 Handles Founder Solomon Choi. "While we are growing beyond the five boroughs, New York will always be an important part of our brand story.
"We can think of no better way to give back to our birthplace than by partnering with New York Cares, an organization that does so much to ensure the opportunities of the city are accessible to everyone else who also calls it home," he says.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.