Industry News | March 2, 2011

At 25k Likes, California Tortilla Facebook Fans Get Free Burrito

California Tortilla launched a special Facebook promotion to reward loyal fans while also attracting new fans. From now through March 8, anyone who ‘likes’ California Tortilla on the social networking site will be rewarded with a special coupon, the value of which will be contingent upon how many people like California Tortilla. The coupon will be posted on and valid only on March 9.  

“This is the latest example of how California Tortilla tries to engage our current fans and attract new ones,” says Stacey Kane, director of marketing for California Tortilla. “Caltort fans have been going wild for the promotion by campaigning and posting all over Facebook and Twitter. It has been so much fun to watch the numbers climb. We look forward to giving back to our entire fan base on March 9.”

The page reached 13,000 “likes” in less than eight hours of launching the promotion, which means that everyone who likes the page will be entitled to download at least a coupon for free Chips and Queso. If the page reaches 15,000 likes, the coupon will be upgraded to one free taco and finally, if the page hits 25,000 fans, then fans will receive a free burrito.