Industry News | January 30, 2013
"30 Rock" to Live On in Ben & Jerry's Shops, Grocery Stores
Ben & Jerry’s has announced it will reveal a flavor aimed at celebrating the NBC series “30 Rock,” which airs its series finale on January 31.
The flavor will be ceremoniously unveiled by cofounder Jerry Greenfield at a New York City finale party, just steps from the namesake building at Rockefeller Center.
Invitees will gather to view the series finale of “30 Rock” and sample the new “30 Rock”–themed concoction.
The flavor, freshly produced at its factories in Vermont, was rushed to New York City for the event. New flavors are typically released closer to spring, but the company decided to bump up the timetable to have the flavor on hand to accommodate the January 31 finale.
Luckily, “30 Rock” fans won’t have long to wait. The flavor will be available across the country in Ben & Jerry’s scoop shops in February, and on the shelves of grocery stores and convenience stores shortly thereafter.
Ben & Jerry’s announced that it will host a “30 Rock” viewing party in New York City on January 31 to watch and celebrate the series finale. A limited number of tickets are available, with all proceeds benefitting a local nonprofit organization to be announced on Thursday, January 31.
The event will feature “30 Rock” trivia contests and giveaways, and attendees will have a chance to sample the new flavor.
For those unable to attend, the company also stated it will offer a chance online to obtain the “30 Rock” flavor, with more details to come. All proceeds raised will benefit the same nonprofit organization to be announced on Thursday, January 31.
In syndication, and now in the freezer, it is certain that the memory of “30 Rock” will live on.
Food & Beverage
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