Industry News | September 2, 2010

For 30th Anniversary, El Pollo Loco Full of Coupons

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Beginning September 1 and continuing through the end of the month, El Pollo Loco consumers can celebrate the chain’s 30th anniversary by logging onto its website and downloading daily coupons for offers on flame-grilled items such as chicken meals, the Original Pollo Bowl, Chicken Tostada Salad, and more. The anniversary celebration doesn’t stop there; National Chicken Day falls on September 15—right in the middle of the 30th anniversary month—and guests who visit El Pollo Loco on that day with their corresponding September 15 coupon will receive a free piece of citrus-marinated, flame-grilled chicken (leg or thigh), warm tortillas, and fresh salsa. No purchase is required, but guests must present the September 15 coupon they print from El Pollo Loco’s website.

The first U.S. El Pollo Loco opened in Los Angeles in 1980. Families formed lines around the block as the aroma of freshly marinated chicken cooking atop an open grill filled the air. People awaited their first bite of the taste sensation, which had just crossed the border from coastal Mexico, where outdoor grilling, ingredients fresh from the garden, and generations of pride came together in food celebrated by families and friends. As customers neared the entrance, they peered through the window and watched as El Pollo Loco’s grill masters tended to dozens of fresh chickens covering the grills.

El Pollo Loco’s roots trace back to a roadside chicken stand 30 years ago in Guasave, Mexico. Now, El Pollo Loco includes more than 400 restaurants.