Industry News | September 2, 2010
For 30th Anniversary, El Pollo Loco Full of Coupons
The first U.S. El Pollo Loco opened in Los Angeles in 1980. Families formed lines around the block as the aroma of freshly marinated chicken cooking atop an open grill filled the air. People awaited their first bite of the taste sensation, which had just crossed the border from coastal Mexico, where outdoor grilling, ingredients fresh from the garden, and generations of pride came together in food celebrated by families and friends. As customers neared the entrance, they peered through the window and watched as El Pollo Loco’s grill masters tended to dozens of fresh chickens covering the grills.
El Pollo Loco’s roots trace back to a roadside chicken stand 30 years ago in Guasave, Mexico. Now, El Pollo Loco includes more than 400 restaurants.
Food & Beverage
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