While wireless providers add more bells and whistles, like ring tones, music, and games, the majority of prepaid wireless customers just want the basics–a dependable phone, reliable service, good value, and a predictable cost.

In response to this, 7-Eleven, Inc. is offering two SpeakOut Wireless prepaid plans. One plan offers unlimited nights and weekends, and the second plan includes a very low, competitive per-minute charge of 15 cents for nationwide calling.

“7-Eleven was the first major retailer to introduce a private-label wireless brand,” says Brad Haga, 7-Eleven senior product director for business development and services. “Given its success, we are enhancing the 7-Eleven SpeakOut Wireless program, while ensuring that it remains easy to use and affordable for consumers. We’ve found that customers prefer flexibility and don’t want a long-term contractual commitment. These two plans are among the most competitive prepaid wireless offerings available in the market today.”

According to a study by the NPD Group of Port Washington, N.Y., a leading consumer and retail information provider, both prepaid and postpaid consumers cite convenience and price as the top reasons for selecting where to make their wireless phone purchase, a plus for 7-Eleven because of its 5,500 U.S. locations and mostly 24/7 accessibility of its stores.

“With 7-Eleven SpeakOut Wireless, what you see is what you get,” Haga says. “Unlike some prepaid offerings with per-day fees, charges for added services, limited calling areas or other restrictions, the 7-Eleven SpeakOut Wireless nationwide plans are simple, straightforward and now provide even greater value.”