Industry News | February 23, 2013
For 7th Year, Dunkin' Ranks No. 1 in Customer Loyalty
For the seventh straight year, Dunkin' Donuts has been ranked No. 1 in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index.
This year, Dunkin’ Donuts was also ranked No. 1 in customer loyalty in the packaged coffee category.
The 17th-annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers.
Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers.
In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service, and brand value.
"Being recognized by Brand Keys once again for coffee customer loyalty is an honor that we share with our dedicated community of franchisees and our hard-working crew members, who provide our guests with fast and friendly service every single day,” says John Costello, chief global marketing and innovation officer at Dunkin’ Brands. "Working closely with our franchisees, we remain committed to keeping people running with a wide variety of food and beverages served quickly at any time of day, and at a great value.”
Robert Passikoff, founder and president of Brand Keys, says,“We congratulate Dunkin’ Donuts, which has developed an extremely loyal fan base by creating real emotional engagement between their brand and the consumer.
“They’ve been No. 1 in our Customer Loyalty Engagement Index for seven years in a row, and you can only achieve that through great product, meaningful differentiation, and a brand that continuously resonates with the consumer,” he adds.
Dunkin’ Donuts’ packaged coffee lets guests enjoy the taste of Dunkin’ Donuts coffee at home, any time. Available in flavors such as Original Blend, Decaf, Hazelnut, and French Vanilla, Dunkin’ Donuts’ packaged coffee is available at participating Dunkin’ Donuts restaurants in a 16-ounce bag.
According to The NPD Group / CREST, Dunkin’ Donuts serves the most hot regular/decaf/flavored coffee and iced coffee in America, selling more than 1.7 billion cups of coffee every year.
Dunkin’ Donuts uses 100 percent Arabica coffee beans, and the company’s coffee specifications are recognized by the industry as a superior grade of coffee.
There are more than 7,300 Dunkin’ Donuts restaurants in the United States, and more than 10,400 restaurants in 32 countries worldwide.
Food & Beverage