Industry News | August 14, 2012

Abuelo's Keeps it "Fast" Casual with Abuelo's Taqueria

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In just a few months, Lubbock, Texas, will get its first taste of Abuelo's Mexican Restaurants' newest concept, Abuelo’s Taqueria, that will feature unique, fresh, handmade Mexican creations served in a contemporary, fast-casual environment.

The new concept is scheduled to open in late October at 19th Street and Quaker Avenue in Lubbock.

Abuelo’s Taqueria is designed to deliver the same high-quality food that Abuelo’s is known for, but with many exciting new menu additions that blend traditional Mexican tastes with other unique, continental flavors.

It will offer a variety of meats and seafood items, salads, fresh vegetables, and flavorful, handmade sauces and salsas that will fulfill almost every craving. Ice cold beer and delicious margaritas will also be available.

"Our traditional Abuelo’s restaurants have earned a reputation for extraordinary Mexican specialties that raise the bar of Mexican food," says Robert Lin, president of Food Concepts International. "Abuelo’sTaqueria offers us a way to further express our passion for food in a distinctively different way, while at the same time giving our guests the same quality they have come to expect from Abuelo’s.”

The new Abuelo’s Taqueria features a fast-casual format, where guests order at a counter for speedier, more casual service, with menu items and pricing that are conducive to frequent dining and convenience.

Fast-casual restaurants--where consumers can get quick, fresh, affordably priced meals in a nice, casual atmosphere--are one of the country's hottest dining trends, according to a report by Technomic, a Chicago-based food industry consulting and research company.

“We are delighted to introduce this exciting new concept to our hometown, Lubbock,” says James Young, cofounder and CEO of Abuelo’s and chairman of Food Concepts International. “Abuelo’s Taqueria will provide a convenient way to enjoy incredible new tastes from Abuelo’s. It’s a perfect fit for today’s lifestyles and is ideal for both lunch and dinner for everyone who loves Mexican food but is short on time--from families, busy professionals, and college students to even a fun, affordable date night or a quick meal before or after a Tech game.”