Industry News | July 5, 2011

With Acquisition, Display Provider Ups System Offerings

Delphi Display Systems Inc., a provider of quick-service restaurant drive-thru order confirmation display technology, today announced it has acquired the assets of Fire and Safety Electronics Inc. (dba Phase Research), the supplier of Fast Track 2+2 drive-thru timing systems. The transaction was finalized on July 1.

Delphi Display Systems was founded in 1995 and has been an industry leader in developing and manufacturing reliable and rugged outdoor digital signage, including order confirmation systems used by drive-thru restaurants throughout the world. Phase Research was established in 1985 and has been a leader of drive-thru lane timing systems for much of its history. With the acquisition of Fast Track, Delphi can now provide a turnkey solution of order confirmation system displays, digital menuboards, and timing systems to make it easy for restaurants to obtain their drive-thru technology needs from a single supplier. With each company having more than 20,000 customer installations around the world, this acquisition makes Delphi the single largest provider of drive-thru technology to the quick-serve market today.

"Delphi is focused on providing our customers with solutions that improve efficiency and profitability in dynamic drive-thru environments. We are excited to add the industry’s most robust timers as part of our new product lineup, enabling Delphi to provide a comprehensive solution for improving drive-thru operations," says Ken Neeld, president and CEO of Delphi Display Systems. "With this acquisition, we will leverage the intellectual property of both companies to continue to drive innovation for our customers while providing them a commitment to superior customer care."

Delphi has been working for several years to integrate Fast Track 2+2 timers into its Insight RPM real-time performance metrics platform. The acquisition enables Delphi to bundle order confirmation and drive thru timing capability as a standard feature of the Insight RPM product line. The integrated solution offers aggregated drive-thru sales and speed-of-service data, system monitoring, alerting, and robust transaction level reporting—at both the in-store and enterprise level. For the first time, restaurant owners and managers will gain unprecedented visibility into their drive-thru operations needed to improve efficiency and profitability.

All aspects of the business operations to support Fast Track products will be quickly integrated into Delphi's organization ensuring there is a consistent and non-interrupted supply of products, service, and support to its customer base. Additionally, Delphi will immediately begin to leverage the existing international dealer network for Fast Track timers to provide a higher level of service and support to all of its customers.