Industry News | November 2, 2010

Act Fast: McRib Available Until November 22

For the first time since 1994, McDonald's McRib sandwich is available in all participating McDonald's restaurants nationwide until November 22. The McRib, a boneless pork patty dressed with fresh-slivered onions, dill pickle slices, tangy barbecue sauce, and served on a toasted, golden-brown home-style bun, is known among customers for surfacing onselect local menus for limited periods of time.

Since its introduction nearly 30 years ago, the combination of McRib sandwich's signature barbeque sauce and obscure availability has led customers to perform extraordinary feats for a taste of the elusive sandwich.

"McDonald's McRib sandwich is truly an iconic product—and for many of our customers it's more than just a sandwich, it's an experience," said Neil Golden, senior vice president and chief marketing officer for McDonald's USA. "The enthusiasm and passion of McRib fans has helped propel a distinctive sandwich to a legendary status."

McDonald's is also inviting McRib fans to tap into their creative passion with the launch of "The Legends of McRib" website. "The Legends of McRib" is a collection of McRib stories and tall tales submitted by fans who want to share their love for the sandwich with the world. The legends don't have to be true. They don't have to even be possible. They just have to be bigger than life and worthy of "The Legends of McRib."

Now through November 22, McRib fans can submit their own video-based McRib legends, or vote for their favorite legends at www.McDonalds.com/McRib. The author of the winning submission will win a trip to Germany, the only place where McRib is served year-round. The winner will receive a paid seven-day and six-night trip, including a three-city tour through popular German towns and daily access to McRib. In addition, the winning legend will get their story animated into a motion comic that could be debuted on McDonald's online properties.