Presented by Subway Franchisee Advertising Trust Fund (SFAFT), the summit is a series of meetings involving the 27 U.S. Advertising Agencies in the entire Subway system. The Summit’s “Agency Best Practices Awards” recognized Subway agencies in 16 categories. MSA received honors in:
• Innovative marketing campaign [Frito-Lay in-store chip incidence program]
• Media Buy
• Best TV integration [local market involvement in NBC “Biggest Loser” show]
• Sandwich Artist Sales Incentive program [$5,000 Showdown]
• Best online local marketing campaign [PantsDance Revolution contest supporting Jared’s “Tour De Pants”].
MSA represents Subway in 27 U.S. markets, making the firm the second largest advertising agency in the U.S. Subway system.