Industry News | February 2, 2010

To Aid with Analytics, Taco Bueno Teams with Buxton

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Taco Bueno Restaurants Inc., the Farmers Branch, Texas–based fast-food concept, formed a partnership with Buxton, a customer analytics firm, to assist with the restaurant’s market expansion and analytics strategy. The concept operates nearly 190 stores in 9 states.

“Our new relationship with Buxton gives Taco Bueno the capability to define markets in the U.S. where expansion would be the most advantageous for us,” says John Miller, CEO of Taco Bueno. “We are also focusing on our existing store network to understand how we can optimize those markets where we already have brand awareness.”

“We are excited that Taco Bueno chose Buxton as their analytics and market planning partner,” says Charles Wetzel, president and chief operating officer of Buxton. “We are able to give Taco Bueno executives access to household level data, segmentation, purchasing behavior, and lifestyle characteristics, which will enable them to refine their growth and business strategies to win in the competitive [quick-serve] segment.”

As part of this alliance, Taco Bueno joins a growing list of organizations utilizing SCOUT, a Web-based site selection and management application developed by Buxton. SCOUT can be used as a pre-screening tool for real estate location decisions and a comprehensive site management system.
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