Industry News | April 25, 2013
Alaska Seafood Goes Vintage with Marketing Materials
Capture the delicious heritage of wild Alaska cod with new merchandising materials from the Alaska Seafood Marketing Institute (ASMI).
Inspired by the tradition of Alaska's fisheries, this vintage-inspired creative evokes the energy and dedication that have been passed down for generations in Alaska's fishing communities and Alaska's historical commitment to sustainable seafood.
With its distinctive flake and sweet mild flavor, wild Alaska cod is one of the most beloved whitefish varieties of the North Pacific.
Whether starring on its own in the center of the plate or adding tender protein to salads, appetizers, and chowders, wild Alaska cod is versatile and easy to prepare.
Customers like knowing the source of their fish, especially when it is sustainably harvested from the waters of Alaska.
In fact, 70 percent of consumers say seeing the word "Alaska" increases the likelihood of their ordering a seafood dish, and ASMI is committed to helping operators harness the power of the Alaska Seafood brand and capitalize on consumers' demonstrated preference for Alaska seafood through a wide array of promotional materials.
The new Cod creative includes a poster, menu sheets, table tents, and counter cards, all available free of charge.
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