Industry News | October 22, 2002

America Eats Free Tacos If World Series Home Run Hits Taco Bell® Target

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World Series batters who step up to the plate and knock one out of the park will have the chance to create a feeding frenzy across the country. Taco Bell Corp., the company that encourages Americans to "Think Outside The Bun," today announced an "outside the park" offer. During the games in San Francisco, if any player from the Giants or Anaheim Angels hits a home run and strikes Taco Bell's 15-foot floating "Free Taco Here" target in San Francisco Bay's McCovey Cove, every American resident will have the opportunity to feast on a free Crunchy Beef Taco.

"What better way to celebrate America's favorite national pastime than with America's favorite taco," said Greg Creed, chief marketing officer, Taco Bell Corp. "Only one team will win the Series, but with our 'Think Outside the Park' offer, everyone can win."

Taco Bell has purchased an insurance policy to cover the anticipated cost of the free taco redemption should a home run make the mark. If a home run hits the target, every person in the U.S. will have an opportunity to obtain a free Crunchy Beef Taco at participating Taco Bell® restaurants in the United States. Redemption will take place on Monday, November 4th between 3:00 p.m. and 6:00 p.m. (local time). Additional information and offer details will be made available to consumers on the Taco Bell website, tacobell.com, and in press materials should this event occur. The target will be strategically placed in McCovey Cove beginning with the World Series game on October 22 and continuing through October 24, or until a successful "splashdown" hit occurs. Following the first successful splashdown hit, the target will be removed.

Since Pacific Bell Park's 2000 opening, 27 home runs have landed in the San Francisco Bay, otherwise known as splash hits. Barry Bonds holds the record with 21 splash hits, and most recently hit one on October 12 of this year. In fact, Bonds hit a home run during each of the first two games of this year's Series (418 feet and 485 feet respectively) both of which would have hit the water in San Francisco. The wall is 309 feet from the plate at Pacific Bell Park.

This promotion is delivered by the same left-of-center brand that offered free tacos to the country in 2001 if the incoming Mir space station hit the Company's 40 by 40-foot target floating in the South Pacific. This time, Taco Bell is teaming up with Pepsi and Major League Baseball to reward baseball fans everywhere.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.