Amsterdam Falafelshop announced that it will open in Clarendon at 3024 Wilson Blvd. in Arlington, Virginia, in the heart of the neighborhood’s shopping and entertainment venues. David Rosenstein, the D.C.-based restaurateur, hotelier, and commercial real estate executive, inked the franchise agreement with Amsterdam Falafelshop to develop, own, and operate the Clarendon shop.
This news comes on the heels of Amsterdam Falafelshop’s celebrated 14th Street opening, the second in Washington, D.C. Clarendon’s shop and the location in development in L’Enfant Plaza’s La Promenade are key indicators of the momentum behind Amsterdam Falafelshop in the Washington metropolitan area.
“I’m enamored with the concept, everything about it. And, I can only imagine how excited Clarendon residents, the local workforce and nighttime crowds will be to learn Amsterdam Falafelshop is coming to the neighborhood,” says Rosenstein, whose Metropolitan Restaurant Management has owned and operated multiple Popeye’s Louisiana Kitchen restaurants in the D.C. area for the past 28 years. “In my opinion, this is world-class falafel. And the brand is ripe for expansion. We’re bringing it closer to fans who have been very vocal about their desire to have Amsterdam Falafelshop in Northern Virginia.”
Amsterdam Falafelshop’s multiunit, multi-brand team in Boston recently completed a deal to develop its second Amsterdam Falafelshop. It is slated to open later this year in the Kenmore Square neighborhood.
“David is a class act. Someone we’re proud to have in the Amsterdam Falafelshop family. We feel great about having his team grow the brand in Arlington County,” says Arianne Bennett, CEO of Amsterdam Falafelshop. “We’ve known Amsterdam Falafelshop was something special from the beginning. Having pros like David onboard is a clear validation of the strength of the concept.”
In addition to expanding throughout Washington D.C. metro, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for new shops in select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest, and Southeast. Target markets include the Washington D.C. area and Baltimore, Atlanta, the Carolinas, Miami, Tampa, the New York metro area, Philadelphia, and Richmond. Plus, Amsterdam Falafelshop has also pinpointed metropolitan areas across the midsection of the nation such as Chicago, Ohio, and other major metro markets in Texas.