Industry News | May 21, 2005

And Now It's On

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Why does arriving in Chicago for the NRA show always feel a little like coming home? Well, for 70,000+ attendees and exhibitors, it is home for the next few days.

Team QSR flew into Chicago mid-morning Friday, and as we descended through the clouds into a beautiful, sunny day, the heart of downtown Chicago was just off to the right of our plane, set in bright contrast against the vast expanse of Lake Michigan. Looking a bit to the right of downtown, we could see Soldier Field, its recent refurbishment now making it look like a UFO has been planted firmly on top. And just beyond Soldier Field, there it was.

McCormick Place. Home for the next few days.

A couple of hours after we landed, we were in McCormick to set up the QSR booth. If you've never been in a tradeshow during set-up, it's impossible to believe the utter chaos will ever be whipped into shape on time. Indeed, it will be 6:00AM Saturday morning---opening day of the show---before the last of the clean-up is done.

Of course, everything came together wonderfully. When the doors opened to attendees at 9:00 this morning, 2,000+ exhibits, ranging from the somewhat humble to the incredibly elaborate, were waiting. Quite frankly, it's overwhelming until you get a feel for the place.

Which is where the story of NRA 2005 begins. Stay tuned for more.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.