Industry News | April 15, 2011

Another Tax Day Deal at Papa John's

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While the Internal Revenue Service is providing Americans three extra days to file their taxes this year, Papa John’s is delivering relief to the entire nation this weekend—especially tax “pro-crust-inators”—by offering a large, original crust pizza with up to four toppings for just $10.40.

Friday through Monday, April 15-18, consumers can get relief simply by entering the “1040” promotional code when placing orders at www.papajohns.com. The online-only offer is especially convenient to the growing number of Americans who file their taxes online.

This year, the number of e-filers has risen nearly 7 percent from 2010 to more than 71 million people. And there are still several days for “pro-crust-inators” to file.

“With the tax season deadline causing stress for many Americans, this is Papa John’s opportunity to provide the country with a little relief, with a great price on a superior-quality pizza,” says Andrew Varga, Papa John’s chief marketing officer. “Through our online ordering system, Papa John’s customers will experience our quality pizza—with an immediate return—with the ‘1040’ online special.”