Industry News | September 6, 2011
Antibiotic-Free Chicken Finds Way to Culver's Menu
Culver's commitment to authentic, freshly sourced ingredients continues with the launch of its new, premium, antibiotic-free chicken this week at all locations. Guests can relish the plumper, tastier, natural-cut chicken breasts on the classic Grilled and Crispy Chicken Sandwiches. Also now made with antibiotic-free chicken are the Chicken Tenders and Buffalo Chicken Tenders, including those in the Scoopie Kids Meals.
The juicier, fresh taste of the new chicken originates from being raised on a 100 percent vegetarian diet by family owned Springer Mountain Farms in Georgia, a subsidiary brand of Fieldale Farms.
"The partnership with Fieldale Farms is a natural fit," says David Stidham, vice president of marketing for Culver's. "They run their business much like ours, with a focus on quality and an end product that their consumers love. Their naturally-raised chicken means a better taste experience for our guests."
Whether crispy or grilled, the new premium chicken sandwiches are cooked to order with a proprietary blend of spices and seasonings.
Between September 13 and 27, to celebrate the new chicken, Culver's is hosting a "Strut Your Stuff" Facebook contest where fans can upload their chicken dance-inspired videos for the chance to win free Culver's food for a year (a $350 value). Anyone who uploads their video will receive a buy-one-get-one coupon for the new, premium chicken sandwiches.
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