Industry News | September 5, 2007

Applebee’s International Reports August Comparable Sales

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Applebee’s International, Inc. (Nasdaq:APPB) today reported comparable sales for the four-week period ended August 26, 2007.

System-wide domestic comparable sales decreased 0.9 percent for the August period, while comparable sales for domestic franchise restaurants decreased 0.7 percent. Comparable sales for company restaurants decreased 1.6 percent, reflecting a decrease in guest traffic of between 6.0 and 6.5 percent, combined with a higher average check. Sales and traffic for company restaurants for August 2006 were positively impacted by the drop of a free-standing insert (FSI) during the month.

System-wide domestic comparable sales for the quarter-to-date period through August (eight weeks) have decreased 0.9 percent, with domestic franchise restaurant comparable sales down 0.9 percent and company comparable restaurant sales down 0.8 percent.