Industry News | September 5, 2012

Aramark Innovates Menu for 2012 NFL Season

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Aramark, the food and beverage partner of nine National Football League teams, has unveiled new and expanded menus to tackle fans’ game day hunger during the 2012 season. These new and expanded menus feature locally inspired flavors, new takes on fan favorites, and homemade ingredients.

“Each season we look to enhance our menus to make fans’ game day experiences even better,” says Marc Bruno, president, Aramark Sports and Entertainment. “Our chefs continue to explore new flavor profiles, play homage to hometown influences, and strive to break the preconceived notions associated with stadium fare.”
 
More than just hot dogs and pretzels, Aramark’s 2012 stadium menus are built using fan feedback and incorporate current food trends, ensuring innovative ideas make it on the final menu boards. Below is a sampling of some of the new items fans can expect to find at stadiums around the NFL this season.
 
One of the most popular items on stadium menus, traditional nachos have been taken to a new level by Aramark chefs. These new signature nachos incorporate popular tastes, inspired by each city.
  • Arrowhead Stadium, Kansas City Chiefs: Triple Meat Nachos, made with chili, pulled chicken, chopped brisket, nacho cheese sauce, pico de gallo, sour cream, and guacamole.
  • Heinz Field, Pittsburgh Steelers: Barbecue Pork Nachos, made with pulled pork, cheesy corn, pit smoked beans, pickles, red onions, and Heinz Field signature barbecue sauce.
  • Lincoln Financial Field, Philadelphia Eagles: Italian Nachos, made with homemade sausage bolognese, Mozzarella cheese sauce, house made Ricotta, and fresh jalapenos (fans will vote on the name of this nacho).
  • M&T Bank Stadium, Baltimore Ravens: Crab Nachos, made with crab dip, Jack cheese, tomatoes, and scallions.
  • Paul Brown Stadium, Cincinnati Bengals: Chicken Florentine Nachos, made with chicken artichoke florentine sauce and Parmesan cheese.
  • Reliant Stadium, Houston Texans: Buffalo Chicken Nachos, made with buffalo chicken, cheese sauce, Blue cheese crumbles, celery, and Blue cheese dressing.
 
Aramark chefs have also rolled out a new line of sandwiches:
  • Heinz Field- Pittsburgh Steelers: Allegheny Burger, a fresh burger, shaved kielbasa, fried pierogi, Cheddar, Heinz ketchup caramelized onions, and sauerkraut aioli.
  • Lincoln Financial Field, Philadelphia Eagles: Pass Interference, a South Philadelphia-style roasted pork with arugula, Fontina cheese, and garlic jus on a seeded Italian roll.
  • M&T Bank Stadium, Baltimore Ravens: Chicken Flat Bread Sandwich, with sundried tomato pesto, marinated tomatoes, apples with bacon, and butter lettuce.
  • Paul Brown Stadium, Cincinnati Bengals: Who Dey Melt, a classic grilled cheese with the option of adding bacon, macaroni and cheese, or both.
 
A collection of new dogs will also be featured on the menus, including:
  • O.co Coliseum, Oakland Raiders: Long Bomb Bratwurst, a 1-pound, 20-inch seasoned pork sausage with onion-bacon jam and brown mustard-mayonnaise sauce on grilled sourdough baguette.
  • Arrowhead Stadium, Kansas City Chiefs: Arrowhead Dog, made with bacon, diced red onion, and Blue cheese crumbles.
  • Heinz Field, Pittsburgh Steelers: Silver Star Local Artisan Cheddar & Jalapeno Bratwurst, made with caramelized onions and peppers and stadium mustard.
  • Mall of America Field, Minnesota Vikings: Sheboygan Bratwurst and hot dogs.
  • Reliant Stadium, Houston Texans: Slider Hot Dog Trio, made with three mini hot dogs and 20 different toppings options, ranging from Haute Queso to crispy SPAM hash.
 
The Cleveland Browns and Aramark have launched the Cleveland Browns Hospitality Group, offering a unique culinary and hospitality experience for fans on the club and luxury suite levels of Cleveland Browns Stadium. CB Hospitality features award-winning concepts and favorite recipes from Cleveland’s own nationally renowned culinary stars, including Michael Symon, Rocco Whalen, and Jonathon Sawyer.
 
Iron Chef Michael Symon’s “B Spot” features gourmet fries, mouthwatering burgers and brats, and unique milkshakes, like vanilla bean apple pie bacon.
 
Chef Rocco Whalen’s “Rosie & Rocco’s” offers salads, pizza, and specialty meatballs, like the chicken basil roasted garlic.
 
Sawyer’s Street Frites, by Chef Jonathon Sawyer, offers gourmet frites, from Classic to Carbonara with black pepper, Pecorino cheese, and pancetta pepato; sandwiches; and yummy snacks, like maple glazed donuts.
 
This season, several Aramark stadiums have introduced or expanded their gluten-free options, including M&T Bank Stadium, which will introduce gluten-free chicken tenders and sweet potato fries. In addition, Paul Brown Stadium has created the “TriHealth Live Better Options” menu that includes better-for-you options like hummus and pita chips, or spicy black bean burgers with salsa and jalapenos.
 
Aramark partners with 11 National Football League teams to provide food and beverage, retail, and/or facilities services. These teams include Baltimore Ravens, Cincinnati Bengals, Cleveland Browns, Denver Broncos, Houston Texans, Kansas City Chiefs, Minnesota Vikings, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, and Seattle Seahawks.
 
Aramark Sports and Entertainment has more than 150 sports facilities, convention centers, and entertainment venues throughout North America. Aramark designs innovative hospitality, dining and catering, retail merchandise, and facility service programs that deliver valuable business results.