Industry News | April 30, 2013

Arby’s Channels the Spirit of Hawaii For LTO Sandwich Duo

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Arby’s announced a new twist to the classic Roast Beef sandwich. For a limited time only, Arby’s is partnering with the iconic King’s Hawaiian brand to introduce two new sandwiches to its menu:

  • Arby’s King’s Hawaiian Roast Beef sandwich, with one-third more freshly sliced roast beef, piled high on a soft and slightly sweet King’s Hawaiian bun
  • Arby’s King’s Hawaiian Roast Beef & Swiss sandwich, which also comes with one-third more roast beef on a King’s Hawaiian bun, topped with Swiss cheese, crunchy pickles, and creamy Dijon spread 

To celebrate this unique partnership and give customers a chance to get a taste of the Hawaiian culture, Arby’s is hosting a Hawaiian Getaway sweepstakes.

The grand-prize winner will receive a round trip for two with a four-night stay in Honolulu, Hawaii, plus a premium group lesson at one of the island’s premier surf schools, Hawaiian Fire.

For more details and to enter the sweepstakes, fans can visit www.ArbysKingsHawaiian.com from April 29 through May 26.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.