Industry News | November 1, 2013

Arby’s Gets Saucy

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Arby’s announced its signature sauces, Arby's Sauce and Horsey Sauce, are available by the bottle nationwide at Arby's restaurants for a limited time. To celebrate the launch of the bottled sauces, Arby’s advertising agency CP+B turned guests' “Saucepocalypse” stories into ‘50s-style horror movie posters.

"We know from social media that our fans hate running out of sauce,” says Josh Martin, social media manager at Arby's Restaurant Group Inc. “Some even hoard packets and keep a back-up stash at home. We’re hoping our new bottled sauces make it that much easier to enjoy Arby’s signature flavors anytime you want.”

Leading up to Halloween, Arby’s used Facebook and Twitter to gather fans' most terrifying Saucepocalypse horror stories. Fans responded with stories ranging from eating mom’s horrendously dry meatloaf to showing up at a barbecue where there's no sauce. The best stories were then sent to the London-based illustrator duo the Red Dress—comprised of artists Olivia Chancellor and Ollie Bland—who turned the real-life nightmares into real-life movie posters. The pieces of art are being turned over to Arby’s fans to celebrate the end of the Saucepocalypse.

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