Industry News | April 25, 2006
Arby’s Introduces Market Fresh™ Roast Beef Gyro
Arby’s Market Fresh Gyro is loaded with slow-roasted, thinly sliced, warm roast beef seasoned to perfection with traditional Greek herbs and spices (oregano, lemon, garlic, salt and pepper), topped with fresh tomatoes, lettuce and sliced red onions and served on a warm pita flatbread with a cool cucumber gyro sauce.
“If Arby’s were in Greece, this is what the locals would be lining up to enjoy,” said Greek culture expert, Maria Pantelis, who was born and raised in Athens. “Arby’s gyro has all of the authentic ingredients that you would look for in a gyro.”
“Consumers are looking for new, different, big flavors, and trends are showing they want more diversity in menus,” said Neville Craw, corporate executive chef for Arby’s Restaurant Group, Inc. “We worked to keep the authenticity as close to the original as possible.”
The Market Fresh Gyro will be available for a limited time and is part of Arby’s Market Fresh® menu line-up, which includes a wide selection of sandwiches, wraps and salads.
First introduced in May 2001, the Market Fresh menu complements Arby’s slow–roasted, freshly sliced roast beef. Arby’s Beef ‘n Cheddar, curly fries and Jamocha Shakes have been favorites for more than 40 years.
Arby’s will support the introduction of the Market Fresh Gyro through in-store promotion as well as in new “I’m Thinking Arby’s™” television spots.
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