Industry News | July 29, 2014

Arby’s Launches Mega Meat Stacks LTO, New Tagline

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Arby’s launched its meatiest limited-time-offer in company history with the new Mega Meat Stacks sandwiches featuring a trio of different combinations of five premium meats: roast beef, pepper bacon, turkey, ham, and corned beef.

The Triple Stack includes turkey, roast beef, pepper bacon, lettuce, tomato, and mayo on honey wheat bread. The Club Stack features ham, turkey, Swiss cheese, pepper bacon, lettuce, tomato, and mayo on a harvest wheat bun. The Reuben Super Stack includes corned beef and turkey, Swiss cheese, sauerkraut, and Thousand Island dressing on marble-rye bread.

“At Arby’s, the meat makes the sandwich. But in a world of amazing meats, how do you choose just one,” says Neville Craw, Arby’s corporate executive chef. “Our Meatcraft goes beyond our famous Roast Beef. The new Mega Meat Stacks sandwiches personify what we do best: delicious high-quality meat sandwiches.”

Arby’s aims to serve many forms of top-quality meat. “Meatcraft” is the mission and philosophy that will aim to steer the brand to new heights, in everything from its approach to creating products to updating the look and feel of its restaurants and evolving the overall guest experience. In addition to the new LTO, Arby’s is rolling out a new advertising campaign with the tagline, “We Have the Meats,” paired with a meat-forward new look on Arbys.com.

“Arby’s-lovers are a diverse group of people, ranging from adventurous eaters to classic roast beef loyalists,” says Rob Lynch, brand president and chief marketing officer. “Our new look and emphasis on Meatcraft brings together everything our guests love about Arby’s: a uniquely Arby’s experience driven by our passion for handcrafted, craveable sandwiches, sauces, and sides that showcase our meats as the heroes we know they are.”

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.