Industry News | January 14, 2013

Arby’s Pays Homage to Ten-Gallon Hat on Hat Day

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Arby’s Restaurant Group Inc. is celebrating National Hat Day this January 15 by paying homage to the iconic ten-gallon hat in the grandest way possible – introducing a White House petition to declare it the national hat of America. Arby’s fans can join in the celebration by signing the petition, as well as enjoying a coupon for 50 percent off the new Chocolate Molten Lava Cake on National Hat Day. 

The ten-gallon hat has been a symbol of American culture for centuries; however, the hat has evolved to become synonymous with Arby’s and everything the iconic brand stands for. Today, the ten-gallon hat symbolizes a modern sandwich shop serving freshly made, craveable sandwiches, making Arby’s the ideal champion for this effort on National Hat Day.
 
“While the country has many national symbols, including a bird, tree, and motto, America does not have a national hat,” says Bob Kraut, senior vice president of brand marketing & advertising, Arby’s Restaurant Group Inc. “Arby’s has been proudly serving freshly sliced meats under its renowned hat for nearly 50 years, so we feel a commitment to honoring the ten-gallon hat on this holiday.”