Industry News | July 20, 2012

Arby’s Serves Up Signature Sandwich for 64¢ on July 23

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Arby's has been serving up its classic roast beef sandwiches since 1964, and on Monday, July 23, the restaurant will offer its signature sandwich, The Classic Roast Beef, for just 64¢.

Arby's is celebrating its 48th anniversary by utilizing the Facebook Timeline in a fresh and innovative way. To claim the celebratory coupon, fans must travel back in time to 1964 on the Arby’s Facebook Timeline. In addition to finding the coupon, fans will also discover classic photos, commercials, and trivia associated with their founding year.

Beginning Friday, July 20, fans can print coupons from Arby’s Facebook page and redeem them at participating restaurant locations during regular business hours on Monday, July 23.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.