Industry News | January 10, 2005

Arby’s Testing All-Natural Chicken Products

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Arby’s announced today that it will test an entire line of all-natural chicken sandwiches, wraps, tenders and salad products in four markets starting in January. Arby’s new All Chicken Chicken™ products are made with 100 percent all-natural chicken that is not altered or injected with added water, salt, or phosphates.

“Arby’s is known for creating products that are unique, authentic and wholesome,” says Doug Benham, president and CEO, Arby’s, LLC. “All Chicken Chicken packs tremendous taste and affords customers the first and only line of all-natural chicken products in fast food. By offering chicken in its most natural form, Arby’s has created a different, better chicken experience for its customers.”

Products with the new All Chicken Chicken include the: Chicken Fillet Sandwich, Chicken Bacon ‘n Swiss, Chicken Tenders (3 and 5 pack) and Adventure Meal®, Market Fresh® Chicken Salad Sandwich, Grilled or Crispy Chicken featured in Market Fresh Salads, Southwest Chicken Wrap, and Chicken Club Wrap.

Arby’s will support the product launch test with local television, radio and print advertising as well as outdoor banners, in-store signage, and point of purchase displays in its restaurants.

“The development of All Chicken Chicken reinforces Arby’s® commitment to offering different and better selections for our customers,” Benham says..

Other leading fast food companies offer chicken breast sandwiches with added rib meat, and up to 27.1 percent of solutions made of various elements including water, seasoning (salt, spices, and spice extractive) oil, modified food starch, and sodium phosphates.

“We worked with our suppliers to develop a delicious, affordable, all-natural product that will complement our total menu and enhance our growing chicken product offering,” says Jeff Blackmun, vice president, product development, Arby’s, LLC. “These chicken products are as delicious as they are wholesome.”

According to the U.S. Department of Agriculture, Americans eat more chicken than any other meat, surpassing beef by more than 10 pounds each year per consumer. The USDA estimates that domestic chicken consumption will grow to 93 pounds per person in 2005. The USDA points to chicken’s halo of health and strong qualities of versatility, value, convenience, and taste as main factors in consumption growth.