Industry News | June 3, 2010
Arby's and Its Beef Head to Turkey
These restaurants will be incremental to eight Arby’s franchise restaurants previously operated by Celebi in Turkey, which Tab Gida purchased as part of a separate agreement between the two organizations.
“Our agreement with Tab Gida is another important step in our international growth strategy,” says Wendy’s/Arby’s Group president and CEO Roland Smith. “We’re accelerating our international expansion opportunities by working with proven operators, like Tab Gida, who know how to successfully develop and operate quick-service restaurants.”
“We’re proud to add Arby’s, which is known for its quality food and service, to our brand portfolio,” says Tab Gida general manager Cancer Dikici. “With slow-roasted, freshly sliced roast beef and Beef ‘n Cheddar sandwiches, curly fries, and other signature products, we will offer our customers great-tasting alternatives to traditional quick-service food.”
Tab Gida, operating in the quick-service restaurant segment since 1995, owns or sub-franchises more than 430 restaurants in metropolitan areas throughout Turkey. With the addition of Arby’s, the company’s restaurant portfolio now includes four well-known international brands.
Food & Beverage
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