Industry News | April 4, 2006
Arby's Asks: 'Who's the Greatest Natural Athlete of All-Time?'
Arby's teamed up with the National Sportscasters and Sportswriters Association (NSSA) to create a list of America's greatest natural athletes of all-time. NSSA members were asked to identify their top natural athlete picks based on the individual's true natural athletic ability. There were no guidelines regarding the gender, era or sport for the athlete submissions.
Finalists include: Muhammad Ali, Lance Armstrong, Jim Brown, Wilt Chamberlain, Babe Didrickson-Zaharis, Bo Jackson, Michael Jordan, Jesse Owens, Deion Sanders, and Jim Thorpe.
Consumers can learn more about each athlete's accomplishments and vote for America's greatest natural athlete of all-time by visiting www.arbyschickennaturals.com and clicking on the "Natural Athletes" tab. Consumers can vote today through May 1, 2006. The winner will be announced on May 2, 2006.
"These athletes, as selected by NSSA members, represent the finest natural athletic achievement and ability in the history of sports," said Debbie Pike, chief marketing officer, Arby's Restaurant Group, Inc. "The Greatest Natural Athlete poll is a wonderful way to recognize that natural is better. We believe these athletes do just that."
More than 125 athletes were identified by NSSA members from more than 600 total votes.
Arby's Chicken Naturals is a line of menu offerings that starts with 100 percent all natural chicken breast that is not altered or injected with added water, salt or phosphates. The result is better tasting, higher quality chicken. Arby's is the first national quick service restaurant chain to offer a complete product line made with natural chicken, including salads, sandwiches, wraps and chicken tenders.
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