Industry News | March 8, 2006

Arby's to be Featured in New Season of 'The Apprentice'

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Arby's Restaurant Group, Inc., announced today it will appear on an upcoming episode of NBC's hit reality show, "The Apprentice."

The hour-long show is scheduled to air April 3, and will challenge teams in a task featuring the new Arby's Chicken Naturals(TM) product line.

Arby's Chicken Naturals is a line of menu offerings that starts with 100 percent natural chicken breast that is not altered or injected with added water, salt or phosphates. The result is better tasting, higher quality chicken. Arby's is the first national quick service restaurant chain to offer a complete product line made with natural chicken, including salads, sandwiches, wraps and chicken tenders.

"Arby's is known for offering premium products that aren't typically found in fast food, and our appearance on 'The Apprentice' allows us to showcase these attributes in a compelling way," said Debbie Pike, chief marketing officer, Arby's Restaurant Group, Inc. "You'll have to tune in to find out how we put the Apprentice candidates to task during this episode, challenging the teams to a test of wit, creativity and business prowess surrounding the launch of our latest innovation, Chicken Naturals."