Industry News | July 7, 2003
Arby's Expands Market Fresh Line Again
The sandwich features Arby's roast ham, natural cheddar cheese, roast turkey, big eye Swiss cheese, pepper bacon, tomatoes, and mayonnaise served on Arby's thick-sliced, oat-topped harvest white bread.
The addition to the successful Market Fresh line continues Arby's trend toward upscaled menu items. Michael Welch, svp of ops for Arby's, noted in a release that "results from our recent research indicate that consumers have a strong preference for more variety, gourmet flavor combinations, high quality ingredients, and gourmet bread."
The Five-Star Club will be on menus until August 31 at a suggested retail price of $4.29. Next in line is the Market Fresh Roast Turkey Ranch and Bacon on honey wheat bread later this summer.
Food & Beverage
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