Industry News | February 7, 2006

Arby's Introduces 'Crustless' Sandwich for Kids

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Fast, convenient, and healthier options for kids have now been added to the menu at Arby's. Starting today, busy families on the move can opt for a deli-style "crustless" Market Fresh(TM) Mini Sandwich, fruit cup and milk or juice in a Kid's Meal when stopping by their local Arby's restaurant.

The new Kid's Meal menu includes Market Fresh Mini Ham & Cheese and Turkey & Cheese Sandwiches served on honey wheat bread with the crusts cut off, a first for the fast food industry.

And, while Arby's still has its famous Curly Fries, moms can now choose to substitute a fruit cup with red seedless grapes and diced apples as their child's side item. Beverage choices include 100 percent fruit juice, 1 percent chocolate milk and 2 percent white milk.

"The new Kid's Meal menu offers fun new options kids and parents will both love, including healthier choices, when dining on the go," said Debbie Pike, Chief Marketing Officer, Arby's Restaurant Group, Inc.

In addition to new menu options, Arby's is also introducing a new line of interactive, educational Kid's Meal toys and programs which reflect the company's core values of: Work Hard, Get it Done, Play Fair, Have Fun, Make a Difference and Dream Big.

In celebration of the launch of the new Kid's Meal menu, Arby's is focusing on "Dream Big" with a chance to win a trip, accompanied by parent or guardian, to Space Camp in Huntsville, Ala. While there, kids will learn teamwork, self confidence and communication through state-of-the-art simulations, missions, rocket building and robotics. Kids can enter by visiting www.arbysspacecamp.com. Three week-long grand prize trips to Space Camp will be awarded, with second place prizes including Space Camp t-shirts, hats and sweatshirts.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.