Industry News | February 7, 2006
Arby's Introduces 'Crustless' Sandwich for Kids
The new Kid's Meal menu includes Market Fresh Mini Ham & Cheese and Turkey & Cheese Sandwiches served on honey wheat bread with the crusts cut off, a first for the fast food industry.
And, while Arby's still has its famous Curly Fries, moms can now choose to substitute a fruit cup with red seedless grapes and diced apples as their child's side item. Beverage choices include 100 percent fruit juice, 1 percent chocolate milk and 2 percent white milk.
"The new Kid's Meal menu offers fun new options kids and parents will both love, including healthier choices, when dining on the go," said Debbie Pike, Chief Marketing Officer, Arby's Restaurant Group, Inc.
In addition to new menu options, Arby's is also introducing a new line of interactive, educational Kid's Meal toys and programs which reflect the company's core values of: Work Hard, Get it Done, Play Fair, Have Fun, Make a Difference and Dream Big.
In celebration of the launch of the new Kid's Meal menu, Arby's is focusing on "Dream Big" with a chance to win a trip, accompanied by parent or guardian, to Space Camp in Huntsville, Ala. While there, kids will learn teamwork, self confidence and communication through state-of-the-art simulations, missions, rocket building and robotics. Kids can enter by visiting www.arbysspacecamp.com. Three week-long grand prize trips to Space Camp will be awarded, with second place prizes including Space Camp t-shirts, hats and sweatshirts.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems