Industry News | February 26, 2013

Arby's Issues Reubenville Challenge to Cities Across U.S.

March is all about the Reuben sandwich for Arby's Restaurant Group, and Arby's is celebrating with a challenge for Reuben-loving cities, plus a deal for fans nationwide.

Arby's is rewarding the first U.S. city that renames itself "Reubenville" for the month of March with free Reuben sandwiches.

Even if the challenge cannot be met, anyone can enjoy Reubens thanks to Arby's buy one, get one free deal on the Classic Reuben sandwich from March 15–17, 2013.

Arby's "Reubenville Challenge" invites U.S. cities to issue an official city council proclamation declaring the renaming of their city to "Reubenville" for the month of March, and the name change must be documented on the city limits sign.

The first city to complete Arby's "Reubenville Challenge" will receive up to 5,000 coupons for complimentary Arby's Reuben sandwiches for its citizens. Any city interested in participating in the challenge must send official documentation to Arby's by March 31, 2013.

"Reubens are the classic New York City deli sandwich, but there's no need to go to N.Y.C. when you can get a fresh Reuben at your local Arby's," says Bob Kraut, senior vice president of brand marketing and advertising, Arby's Restaurant Group. "That's why we're excited to challenge cities across America to trump New York City as the best city for Reubens and become the next Reuben capital."

Arby's is making it easy for everyone to pick up an extra Classic Reuben with a buy one, get one free offer. Arby's Classic Reuben is a New York–style sandwich featuring freshly sliced corned beef, and topped with melted Swiss cheese, tangy sauerkraut, and Thousand Island dressing served on soft, toasted marble rye bread.

Reuben lovers can also enjoy a Double-Stack Reuben with twice the corned beef or with corned beef and turkey.

The Classic Reuben is available nationwide for a suggested price of $4.99, or as a combo for $6.99. The Double-Stack Reuben sandwich is also available nationwide for a suggested price of $5.99.