Industry News | April 23, 2012

Arby's 'Likes' its One Million Facebook Fans

Over the last year, Arby's Restaurant Group, Inc. sold more than 682 million sandwiches, 282 million orders of Curly Fries, and 52 million Jamocha Shakes.

Arby's is excited to add another million to that tally: one million Facebook fans! In celebration of this milestone, Arby's is rewarding loyal fans with a chance to win a limited edition "Born to be Roasted" T-shirt.

"We are thrilled that Arby's has generated so many Facebook 'likes,' and want to thank our fans by giving away our newly designed Arby's t-shirts so they can proudly wear their love of roast beef on their chests," says Bob Kraut, senior vice president, advertising and marketing communications, Arby's Restaurant Group. "As our fan base continues to grow across all of our social media platforms, we will offer more great deals and giveaways."

Arby's presence and influence in social media continues to expand. According to a study released by Nation's Restaurant News' Restaurant Social Media Index, Arby's saw the most growth on Klout, which measures brands' influence and engagement in social media, amongst restaurants in the fourth quarter of 2011.

Along with one million Facebook 'likes,' Arby's has more than 46,000 Twitter followers and more than 15,000 views on its branded YouTube channel.

Please visit Arby's Facebook page to enter for your chance to win a "Born to be Roasted" t-shirt.