Industry News | May 2, 2012
Arby's Market Fresh Lunch Trumps the Brown Bag
According to a national survey conducted by Wakefield Research, almost 60% of Americans aren't always happy with the lunch they've made. With the average lunch-packing American taking only 12 minutes to prepare their lunch, it's clear their time could be better served.
At Arby's, 72 careful minutes are taken each morning to hand-chop fresh ingredients for the delectable Market Fresh Pecan Chicken Salad sandwiches and wraps.
To celebrate the return of this fan favorite, Arby's hopes to inspire consumers to make life more delicious and go from 'Good to Gourmazing,' rewarding one winner with a $10,000 Gourmazing Giveaway.
Arby's Market Fresh Pecan Chicken Salad sandwiches and wraps are freshly prepared daily in-store, and start with 100% whole chicken breast, marinated and grilled to perfection, pecans and hand-diced fresh produce, including crisp red apples, juicy red grapes, and celery.
The chicken salad ingredients are blended with mayonnaise and served on either Market Fresh honey wheat bread or a whole-grain flatbread wrap, both of which earned the Whole Grain Council's stamp of approval. The sandwich and wrap are available nationwide through May, for a suggested price of $4.29, or as a combo for $5.99.
"We're excited to reintroduce the Market Fresh Pecan Chicken Salad sandwich and wrap, which puts a gourmet twist on plain chicken salad with the addition of pecans, apples and grapes," says Bob Kraut, Senior Vice President, Advertising and Marketing Communications, Arby's Restaurant Group.
"To herald the return of this epicurean sandwich, we are giving consumers the chance to take their life from 'Good to Gourmazing' with a slew of exciting giveaways."
During the month of May, consumers have a chance to earn points on Facebook, Twitter, Foursquare, Instagram and more to win loads of prizes.
Rack up points to enter the drawing for the $10,000 Gourmazing Giveaway. To get started, 'Like' the Arby's Facebook page at http://www.facebook.com/arbys to learn about all of the ways to earn points redeemable for prizes such as Arby's gift cards and T-shirts, Pepsi gear, and $10 Amazon and iTunes gift cards.
The more points earned, the better the chances of winning the $10,000 Gourmazing Giveaway.
The Arby's Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative American adults ages 18 and older, between April 6th and April 12th, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older. The estimated sampling error is +/- 3.1%.
Atlanta-based Arby's Restaurant Group, Inc. has more than 3,500 restaurants systemwide.
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