Industry News | October 20, 2010

Arby's, Meet Mr. Happy and Little Miss Sunshine

Whether you're feeling happy, daring, funny, or sunny, the Mr. Men and Little Miss characters from the 70’s have a way of capturing your mood. Arby's is bringing the Mr. Happy and Little Miss Sunshine characters into the digital age with a brand new web application. Visitors to Arby's Facebook page will be able to choose a character and find out which Arby's Value Menu items best suit their moods.

People can access the Arby's Mr. Men application free at facebook.com/arbys, and then click on any of the following options: See The Mood Of The Web (find out what people across the Internet are feeling at that exact moment), Share Your Mood (pick a Mr. Men or Little Miss character that matches your mood and then share with friends via e-mail, Facebook, and Twitter), or Find the Value Menu Item that Best Suits Your Mood (pick a Mr. Men or Little Miss character that matches your mood and find out which Arby's Value Menu items suit you best).

The Mr. Men app is a social media application that was created by the Innovations group at Initiative, a media and marketing agency that works with Arby's.

"We're very excited to bring these nostalgic and lovable characters to Arby's fans through digital channels as well as in-store," says Kristina Jonathan, vice president of Digital & Social Media at Arby's Restaurant Group Inc.

With the introduction of this app, Arby's continues to expand its social media presence. In July 2010, Arby's launched its first social media application called Arby's Juniorize. This app enables people to interact with Arby's icon, Arby's Junior, have him send preset or customized audio/video messages, and morph themselves or friends into their own version of Arby's Junior, 10-gallon hat and all.

Arby's Value Menu, which launched earlier this year, offers many of Arby's signature items, including oven-roasted, freshly sliced Roast Beef sandwiches, Curly Fries, and Jamocha Shakes, for prices starting at just $1.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.