Industry News | May 15, 2011
Arby's Plays a Game of Chicken
In years past, Americans have faced off in cola wars and burger battles, but few would have guessed that chicken salad could stir up a similar passion. Summer 2011 is poised to be the season of this sumptuous salad, and Arby’s is confident that its Market Fresh Grilled Chicken & Pecan Salad Sandwich and Wrap are the best in the business.
From May 9-22, Arby’s will offer consumers a chance to try its sandwich or wrap free, with the purchase of any 22 oz. beverage. People can then dare to compare Arby’s Market Fresh Grilled Chicken & Pecan Salad Sandwich and Wrap to the Subway Orchard Chicken Salad sub and cast a vote for their favorite at www.facebook.com/arbys.
To encourage voter participation, for every vote cast, Arby’s will donate $1, up to a total of $25,000, to Share Our Strength’s No Kid Hungry Campaign, a national effort to end childhood hunger in America by 2015.
“The Arby’s Chicken Salad Taste-Off is on, and we’re so confident in the taste of our Market Fresh Grilled Chicken & Pecan Salad Sandwich and Wrap, that we’re giving consumers one to try for themselves,” says Chef Brian Kolodziej, vice president, product development, Arby’s Restaurant Group, Inc. “This friendly game of chicken is for a good cause, and we’re proud to be able to support Share Our Strength in its fight against childhood hunger.”
Arby’s Market Fresh Grilled Chicken & Pecan Salad is freshly prepared daily in-store, and starts with 100 percent whole chicken breast, marinated and grilled to seal in the juices and add flavor, and hand-diced fresh produce, including crisp red apples, celery, juicy red grapes, and crunchy pecans. The chicken salad ingredients are blended with mayonnaise and served on either honey wheat Market Fresh bread or Arby’s new, whole-grain flatbread wrap, both of which earned the Whole Grains Council’s stamp of approval.
Arby’s new wrap contains 23 grams of whole grains, or nearly half of the daily minimum of whole grains, while the honey wheat bread offers a significant 18 grams of whole grains. The sandwich and wrap are available nationwide through mid-August.
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