Industry News | October 1, 2012
Arby's Rolls Out Brand Re-launch and New Ad Campaign
Arby’s Restaurant Group Inc. is rolling out a brand re-launch and new advertising campaign, “Slicing Up the Truth About Freshness,” that celebrates Arby’s rich heritage in freshly slicing meat in their restaurants every day for nearly 50 years. Through the new campaign, Arby’s highlights this fact and differentiates themselves from other sandwich shops that cannot make the same claim.
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