Industry News | November 9, 2001

Arby's, T.J. Cinnamons Launch Scratch-And-Win Promotion

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Eating a gooey cinnamon roll is always a treat, but at T. J. Cinnamons from November 12 to January 15, purchasing cinnamon rolls will leave customers with more than a satisfied sweet tooth.

This Monday, T.J. Cinnamons will launch "Gourmet Getaway," a two-month promotion that guarantees each person who purchases a new three-pack of cinnamon rolls is an automatic winner. Consumers may also request a game card by mailing in their information and a self-addressed, stamped envelope to T.J. Cinnamons headquarters.

T.J. Cinnamons products are also available at select Arby's locations.

"To introduce our customers to the new bundling deal, we needed very appealing packaging," said T.J. Cinnamons brand manager Corri Ginsberg. "Because we know how over-stimulated most consumers are by advertising, we strategically attached the scratch-and-win game cad to the carrying-case box to encourage purchase. The real-food photography and packaging 'sweeten' the T.J. Cinnamons experience."

Each three-pack purchase of T.J. Cinnamons Original Gourmet Cinnamon Rolls will allow the consumer to win one of the following prizes: T.J. Cinnamons Original Gourmet Cinnamon Rolls, a small gourmet coffee, Arby's medium soft-drink, logoed travel merchandise, or the grand prize consisting of a Club Med vacation for a family of four.