Industry News | August 13, 2008

Arby's to Use Cellfire to Distribute Mobile Coupons

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Cellfire Inc. announced that Arby's will use its service to distribute mobile coupons redeemable at 250 restaurants throughout Atlanta, Birmingham, Alabama; Dallas-Fort Worth; Los Angeles, and Tampa-St. Petersburg, Florida. Arby's is adding the mobile component to complement its traditional marketing promotion strategy to reach consumers on-the-go and enhance customer interaction with the brand.

"Cellfire's mobile coupons help us deliver value right into our customers' hands when they are on-the-go, hungry for fresh, great tasting quality food and looking for a deal," says Cyndi Richardson, vice president, company marketing, Arby's Restaurant Group Inc.

Now through August 30, 2008, Arby's is offering the following exclusive Cellfire mobile discount offers in Atlanta, Birmingham, Alabama; Dallas-Fort Worth, Los Angeles, and Tampa-St. Petersburg, Florida.

-- Buy One Get One Free Beef 'n Cheddar sandwich

-- $.79 Jamocha Shake

-- Free Chicken Filet Sandwich with purchase of medium fry and medium drink

To access these mobile deals at Arby's and other discounts from Cellfire, consumers can register at Cellfire.com or send a text message with the keyword ARBYS to 22888.

"Brands are always looking for ways to more effectively communicate with customers," says Brent Dusing, CEO of Cellfire. "Mobile devices enable a one-to-one interaction, immediacy, and accessibility that surpass what other media can offer, allowing innovators like Arby's to engage consumers wherever they may be."

Consumers access the Cellfire mobile coupon service through an easy-to-use mobile application that resides on their cell phone or through a mobile Web browser. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use. Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan. While consumers can use text messages to initiate Cellfire registration and save offers for future use, Cellfire is not a text message coupon service.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.