Industry News | February 21, 2012
Archway Acquires Marketing Provider Synq Solutions
Archway, a leader in marketing logistics and fulfillment services, announced today that it has acquired Synq Solutions, Inc. (Synq). Synq is a privately held provider of marketing fulfillment and print management services with operating facilities in the Atlanta and Las Vegas metropolitan areas. Terms of the transaction were not disclosed.
“Acquiring Synq is another significant step towards achieving Archway’s vision of becoming the leading provider of marketing logistics and fulfillment services in North America,” says Clay Perfall, chief executive officer of Archway.
“Synq has established itself as a leading service provider to the technology/communications, quick-service restaurant, fast casual, and retail industries. We have long admired the proprietary digital print and workflow management solutions that Synq created to serve franchised and multi-location retail business models.”
This transaction represents the third acquisition Archway has completed since July 2009. On a combined basis, Archway and Synq support the in-store marketing and prepaid card logistics needs of more than 400,000 retail and casual dining locations.
“We were attracted to Synq because they share the common values of providing outstanding client service and pursuing continuous improvement,” says Mike Moroz, president of Archway. “We look forward to combining Synq’s capabilities with those of Archway to develop an even more compelling value proposition for the clients we each serve.”
Synq’s “Intelligent Profiling” solutions have propelled its growth, as leading marketers continue to look for ways to become more efficient and reduce waste in their marketing supply chains.
Synq’s client roster includes leading marketers such as AT&T, Hardee’s, Carl’s Jr., and Burger King.
“Joining the Archway team will provide us with deeper resources, broader industry solutions, and greater economies of scale,” says Mike Snyder, former chief executive officer of Synq. “This is a highly complementary combination that will benefit our clients and our associates.”
Snyder has joined the Archway executive team as senior vice president and general manager with ongoing responsibility for Synq’s former operations and clients.
The combined organization operates four million square feet of warehouse and production facilities in 14 metropolitan areas across the U.S. and Canada, and employs more than 1,800 associates serving leading brands in the technology/communications, food and beverage, retail, consumer products, quick service restaurant/fast casual dining, life sciences, prepaid card, automotive, financial services, and publishing industries.
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