Industry News | April 10, 2012
Arizona Golf Club Launches Food Truck, Coffee Shop
Grayhawk Golf Club recently launched two new food and beverage offerings: Chuck, the food truck, and Morning Joint, a.k.a. Mojo.
Already cruising the streets of Scottsdale, Arizona, Chuck serves up a variety of chef-crafted American favorites including soups, salads, wraps, tacos, and sandwiches. Chuck is also available for special catering events such as corporate outings and private parties. With its robust onboard kitchen, Chuck is able to serve up to 3,000 guests.
Grayhawk’s Chef Jeff Storcz oversees Chuck’s culinary creations, many of which were originally concocted for consumption in Quill Creek Café and Phil’s Grill. Custom menus are also available for private catering events.
Chef Storcz also oversees Moring Joint, Grayhawk’s new coffee shop and eatery that serves breakfast and lunch. The new establishment is open daily from 6:30 a.m. to 3 p.m. in the Grayhawk’s clubhouse. Morning Joint offers roughly 2,000 square feet of indoor/outdoor dining space for enjoyment of a coffee drink, breakfast, or lunch item, or simply to relax and socialize with family and friends.
The beverage menu features a variety of coffees both hot and iced, espresso drinks with a host of flavors, drip coffee, teas (black and herbal), fruit smoothies, frappes, hot chocolate, and soft drinks. The lunch menu, known as the “Nooner,” features a variety of starters, soups, salads, and bagel sandwiches.
Mojo’s breakfast offerings including pastries, muffins, and twists on traditional breakfast items such as:
- Mojo Burrito – scrambled eggs, Italian sausage, caramelized onions, roasted peppers, and pickled fennel balsamic salsa
- Pizza Frittata – pepperoni, sausage, basil, tomatoes, and mozzarella cheese
- Skinny Frittata – pesto, spinach, Portobello mushrooms, mozzarella cheese, artichokes, and sundried tomatoes
- Fried Egg Sandwich – potato bun, fried egg, red peppers, bacon, arugula, and chipotle aioli
- Breakfast Lasagna – shredded hash browns and tomato Parmesan cheese sauce with a poached or fried egg
“Since opening, Grayhawk has always featured a popular dining experience, and now we’re taking it to the streets with Chuck,” says Brian Bevard, director of operations for Grayhawk Golf Club.
“And the Moring Joint satisfies golfers looking for a quick bite and exceptional cup of coffee before their tee time. Plus, it’s a great place for locals to hang out. So far, both are doing very well. It’s a blast to expand our horizons and have a bit of fun at the same time.”
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org