Industry News | May 31, 2012

Asiana Grill Yoshinoya Opens in Fullerton, California

Yoshinoya America, Inc., a leading quick-service restaurant chain with franchises in California and Nevada, invited the public to celebrate the grand opening of its new concept restaurant, Asiana Grill Yoshinoya, at 450 North State College Blvd. in Fullerton, California, on May 30, 2012. Festivities began at 10 a.m. with a ribbon cutting ceremony.  

The fast-casual dining experience of Asiana Grill Yohinoya centers on the customer combining a rich selection of menu styles, sauces, proteins, and sides to create the perfect blend of Asian flavors. This create-your-own menu concept is a departure from the meal-in-a-bowl service for which Yoshinoya is famous. 

“We are excited tolaunch the first Asiana Grill Yoshinoya in Fullerton,” says executive vice president Manuel Villarreal. “Expanding the Yoshinoya brand allows us to reach new markets. We look forward to opening several more restaurants in the coming months and by 2013, we expect to make Asiana Grill Yoshinoya available for franchising.”