Industry News | January 10, 2006

Atlanta Bread Company Offers Options to Help Guests Keep New Year's Resolutions

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Atlanta Bread Company is helping guests looking for healthier fare, or those just trying to stay on their New Year's diets, with the introduction of its new Whole Grain Bread and Whole Grain Bagel.

The bread, available by both sandwich and loaf, is baked fresh each day, contains no added sugars or trans fats and is high in dietary fiber.

To introduce the new bread, the Bakery Cafe offers a Whole Grain Turkey Select sandwich, featuring thinly sliced turkey topped with tangy, cranberry honey mustard and served on the new Whole Grain Bread. The sandwich is also available as part of the Whole Grain Turkey Meal, served with Baked Lays(R) chips and bottled water. The sandwich and meal are available for a limited time. The new trans fat-free Whole Grain Bread is also available for any of the other sandwiches on the Bakery Cafe menu.

The USDA guidelines recommend consuming three or more "ounce-equivalents" of whole grain products each day(1). One slice of the new Atlanta Bread Company(R) Whole Grain Bread equals one full serving of whole grain (16.8 grams).

"Atlanta Bread Company knows many of its guests are looking for ways to stay healthy - particularly this time of year and heading into summer," said Basil Couvaras, vice president and chief operating officer of Atlanta Bread Company. "Our new Whole Grain Bread and Bagel are another addition to our menu to help them achieve their nutrition goals."