Atlanta Bread has announced that it will be switching all of its cafes' caffeinated espresso beans to Rainforest Alliance, an international nonprofit organization dedicated to conserving biodiversity and ensuring sustainable livelihoods by transforming land-use practices, business, and consumer behavior.
"We are making a great effort to take fresh, sustainable initiatives that support farm-to-table efforts", says Jerry Couvaras, president and CEO for Atlanta Bread.
"This partnership with the Rainforest Alliance fits in perfectly with our brand values and our GLIDE Platform (Green Leaf Initiative Development Education),” he adds, “and we are very proud to partner with such an amazing organization as we continue to bring our guests the freshest ingredients and most innovative, flavorful products."
To help celebrate this new partnership, Atlanta Bread has launched a contest giveaway in which guests can go to the company's Facebook page to register to win one of 10 At-Home Keurig Espresso Brewers.
Additionally, Atlanta Bread has launched a new Orange Mocha Latte featuring Rainforest Alliance Espresso Beans.
Blending sustainable beans from the Rainforest Alliance with rich orange and mocha flavors, the Orange Mocha Latte is sure to delight guests with its fresh flavors, while simultaneously supporting a sustainable cause.