Industry News | April 25, 2008
AT&T and Starbucks Begin Nationwide Wi-Fi Rollout
Also, as of May 1, qualifying AT&T high speed Internet and Wi-Fi customers will have complimentary Wi-Fi access at more than 7,000 Starbucks locations nationwide. For millions of AT&T customers, that means more speed in more places--and for free--is on its way.
"With the power of our Wi-Fi network, and through our partnership with Starbucks, we're strengthening our ability to meet the needs of today's mobile consumer virtually anywhere and everywhere," Stephenson says. "Expanding our reach across company-operated Starbucks locations nationwide helps us bridge the gap between our wired and wireless offerings and affirms AT&T's commitment to connect people with their worlds, everywhere they live and work."
"We continue to build on the experience we know our customers expect from us," says Chris Bruzzo, chief technology officer, Starbucks. "By partnering with AT&T as our U.S. Wi-Fi provider we aim to deliver a better value, greater convenience and seamless connectivity in a mobility centric world to our customers."
As of May 1, qualifying AT&T customers can connect to the Internet from Wi-Fi enabled company-operated Starbucks locations nationwide by simply selecting "ATTWiFi" after powering up their computers. Free AT&T Wi-Fi service is currently offered with AT&T's three higher-speed residential broadband packages, all small business broadband packages and with all AT&T U-verse offerings with high speed Internet service.
For other customers, AT&T Wi-Fi service will reach company-operated Starbucks locations on a market-by-market basis throughout the year. The experience will include a mix of free and paid connection options for both frequent and occasional Wi-Fi users and qualifying Starbucks customers. Once AT&T Wi-Fi service is available, customers will be able to shop and surf both Starbucks' and AT&T's respective home pages for products and services.
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