Industry News | August 28, 2014

Au Bon Pain Unveils Fall Drink, Food Menu

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Au Bon Pain announced its fall seasonal menu items available at U.S. cafés. The new menu options, available through November 2, will include an assortment of pumpkin bakery items, beverages, pastries, seasonal soups, sandwiches incorporating the flavors of the season, and artisan breads. The fast-casual restaurant will is also introducing a new Select 2 value offer.

Throughout the year, Au Bon Pain offers seasonal menu items with unique, on-trend choices that resonate with the in-season flavors. The taste of fall at Au Bon Pain this year is pumpkin. The seasonal bakery lineup will feature a new pumpkin croissant and pumpkin CroisBun, an innovative croissant hybrid pastry item exclusive to Au Bon Pain, featuring a pumpkin filling. The fall menu will also feature a returning favorite, Pumpkin Coffee Cake, as well as a new Caramel Apple Bar. All pumpkin bakery items will be available two for $4 through November 2. In addition to bakery, Au Bon Pain will introduce a Pumpkin Pie Latte, available hot or iced, for $1.99.

Also new for the season is the Oven Hot Turkey & Cheddar on 9-Grain Cranberry Ciabatta with apple butter mustard and arugula. The 9-Grain Cranberry Ciabatta bread is a new Au Bon Pain exclusive. It can be a breakfast option as well, toasted with cream cheese for only $1.99. More bread news comes from Au Bon Pain’s artisan traditional French baguette—a cornerstone of its bakery heritage—that is being re-launched with a crispier crust and a softer interior.

In addition, Au Bon Pain will unveil Select 2, a new value offering designed for special savings with the variety of mix-and-match flexibility. Guests simply combine any small soup with any salad, and a whole or half sandwich or wrap, and save. As part of the menu offering, any cookie can be added for 99 cents.

“Fall is synonymous with familiar flavors such as apple, pumpkin, and turkey, and this menu brings out their best. Like all of our seasonal menus, we have paired rich and distinct flavors with the fresh bakery classics that we are known for to create one-of-a-kind menu items,” says Maria Feicht, Au Bon Pain’s chief brand officer. “For fall we’re also encouraging our customers to try something new and explore the seasonal menu options along with their favorites with the new Select 2 offering, allowing them to create their own meal at a special price.”

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.