Industry News | July 21, 2014

Auntie Anne’s Teams with Alex’s Lemonade Stand for 3rd Year

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The facts are startling. One in every 330 children develops cancer before the age of 20. Auntie Anne’s is continuing the fight against childhood cancer by teaming up with Alex’s Lemonade Stand Foundation with the goal of funding 10,000 hours of research to find cures for the mini but mighty fighters battling cancer.

From July 21 through September 15, Auntie Anne’s will be asking guests to “join in the mighty fight against childhood cancer” by visiting their local store and purchasing an Auntie Anne’s customized pretzel ribbon icon for $1. As a token of appreciation, Auntie Anne’s will provide a coupon for $1 off the next purchase of any pretzel product and drink. One hundred percent of proceeds collected through the in-store campaign will be donated to Alex’s Lemonade Stand Foundation.

“We are pleased to continue our partnership with Alex’s Lemonade Stand Foundation in its mission of raising awareness and funds to fight childhood cancer, primarily through research into new treatments and cures. While Auntie Anne’s has raised more than one million dollars since partnering with the Foundation in September 2011, the fight is far from over,” says Bill Dunn, Auntie Anne’s president and chief operating officer. “The Foundation’s vision of finding a cure for all children with cancer was started by its founder, Alexandra ‘Alex’ Scott, before she lost her life to cancer way too soon at the age of eight years old, and we want to help make her vision a reality. We encourage our guests to join us in the fight and remember no donation is too small to make a difference. ”

This is Auntie Anne’s third-annual nationwide fundraising campaign for Alex’s Lemonade Stand Foundation. To increase awareness of the mighty fight against childhood cancer, the iconic pretzel brand will also launch a social fundraising campaign on July 28. Across the country, donors will be able to show their support by donating to the mighty fight online and receiving a coupon for their next visit to Auntie Anne’s.

In addition to supporting Alex’s Lemonade Stand Foundation at its nearly 1,120 U.S. locations, Auntie Anne’s will be introducing a limited-time only Peach Lemonade Mixer. The Peach Lemonade Mixer will be the newest addition to the Mixer lineup that includes Blue Raspberry, Cherry, Mango, and Strawberry. As with all lemonade beverages at Auntie Anne’s, the Peach Mixer will be made with Anne’s original lemonade recipe.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.