Industry News | October 2, 2008

Auntie Anne's Celebrates Pretzel Month

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Auntie Anne's Pretzels is celebrating the beginning of National Pretzel Month by offering its loyal customers a "double up" promotion and releasing some little known pretzel fun facts.

The pretzel has come a long way since it was first created in 610 A.D. by an Italian monk who twisted leftover dough to resemble his students, who folded their arms across their chests when praying. The finished product, called "pretiolas," or "little rewards" in Latin, spread throughout Europe and was considered a symbol of good luck, long life, and prosperity.

Now, the annual U.S. pretzel industry is worth over $550 million, and the average American consumes about 1.5 pounds of pretzels per year. Southeastern Pennsylvania, home to Auntie Anne's corporate headquarters, is considered the birthplace of the American pretzel industry.

In honor of National Pretzel Month, Auntie Anne's is offering customers an 'any two' combo at all of its U.S. locations. During this promotion, customers can choose two items among the Pretzel Stix and Pretzel Dog offerings for a value price when they purchase the products together. For instance, they can choose a Pretzel Dog and an order of Cinnamon Sugar Stix, or two orders of Stix, or two Pretzel Dogs. The promotion will continue to be offered until Nov. 2.