Industry News | June 30, 2008
Auntie Anne's Opens First Canadian Store
Auntie Anne's pretzels come in a wide range of flavors, each rolled with a signature pretzel-perfect knot and freshly baked in store. For example, guests can enjoy the simplicity of the classic Original or venture out with a Sour Cream & Onion or Cinnamon Sugar pretzel. Dipping sauces are available to pair with pretzel selections.
Following the Rollins family's strong tradition of social responsibility, the chain is also marking its foray into the Niagara Falls community with a $5,000 donation to Niagara Nutrition Partners, a local charity that provides school-based nutrition programs across the Niagara region.
"This donation marks our first formal outreach activity in the region, and we couldn't think of a better way than supporting a group that does so much important work with children in the area," says Mark Rollins, Vice President, integriCO, the master franchise holder for Auntie Anne's Pretzels in Canada. Along with building homes and managing a number of nursing homes and retail sites, the Rollins family founded Journey's End Hotels, building it into Canada's largest hotel chain.
Grand opening celebrations take place at Auntie Anne's new location at Niagara Fallsview Casino Resort in the Galleria Mall starting today, June 30th, and will continue until July 4th. Auntie Anne's will provide guests with some "must-see" activities, including contortionist Aidan Orange and Niagara Falls Mayor Ted Salci. Aidan, who has performed on Late Night with David Letterman, will attempt to twist his body into a "human pretzel" in honor of Auntie Anne's pretzel-perfect knot, while Mayor Salci will get "hands on" in a giant pretzel pulling ceremony.
Auntie Anne's also serves Pretzel Stix, Pretzel Dogs, and their signature lemonade. In addition to Canada, the Pennsylvania-based franchisor's stores are located in the U.S., South Korea, Honduras, Greece, Singapore, Philippines, Malaysia, Venezuela, United Arab Emirates, Hong Kong, Indonesia, Saudi Arabia, Thailand, England, and Taiwan.
Food & Beverage
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